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 Self Management
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| The Module |
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Personal Grooming
Career Planning
Personal goal setting
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Time Management
Stress Management
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Business Communications-1
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| The Module |
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Effective communications in business
Types of communication
Non verbal communication
Effective listening
Organizational communication
Communication at work
Effective business messages
Effective business writing
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Business letters
Business reports
Correspondence for internal communication
Technology communication
Effective e-mails
Making effective presentations
Group communications
Respectful communication
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Introduction to Financial Accounting
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| The Module |
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Nature and purpose of financial accounting
Overview of financial statements
The balance sheet
The profit and loss account
Cash flow statement
Corporate financial statement
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Financial statement analysis
Financial statement analysis of a public ltd. Company
Working capital management
Working capital financing
Group presentations
Review and recap
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Principles of Management
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| The Module |
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Managers and Managerial functions
Management levels and management trends
Approaches to management and its evolution
Planning, types of plans, MBO : Processes and benefits
Decision making, forms of decision making and its techniques
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Strategies and policies
Importance of controlling and control techniques
MIS and types of information systems
International management, social responsibility and ethics
Class presentations and exercises
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Organization Behaviour
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| The Module |
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Foundations of individual behaviour
Personality and perception
Learning, attitutes and values
Marketing & OB
Group dynamics and team dynamics |
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Power and political behaviour
Conflict and negotiation
Leadership & Communication
Organization culture and change
Class presentations and exercises
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Basics of Marketing -1
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| The Module |
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Understanding the marketing concept
Key marketing terminologies
Marketing environment : Internal
Marketing environment : External
Analyzing marketing opportunities
Understanding buyer behaviour
Understanding business markets
Marketing planning-process and tools
Dealing with competition
Identifying market segments & selecting target markets
Group presentations |
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Developing differentiation
Developing positioning strategy
Case study discussions
Group presentations
Understanding marketing mix
Case study discussions
Group presentations
Marketing mix decisions : Product
Marketing mix decisions : Pricing
Marketing mix decisions : Distribution
Marketing mix decisions : Promotion
Marketing mix decisions : Promotion, Recap
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Sales Management
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| The Module |
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An overview to sales management
The heart of sale and the profession of selling
Influencial sales
The effective sales professional
Sales Organization
Case study discussions
Personnel management, organizing and staffing of sales force
Personnel management, recruiting and selecting the sales force
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Personnel management, planning and evaluating the sales training programs
Personnel management, Motivating and compensating sales force
Case study discussions
The sales budget and sales quotas
Terrotorial planning
Time and task management for sales personnel
Case study discussions
Presentations
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Sales H.R.
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| The Module |
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Overview of Sales HR as a function
Mercer study on Inadequate HR Sales relationship.
Sales Organization
HR Sales Job Description
Sales Recruitment
Sales Induction
On the job Training & Performance tracking
Feedback
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Coaching and mentoring
Performance measurement systems
Sales Training
Career Planning
Sales best practices to boost performance all sales
Sales force culture and its impact on employee productivity
Sales force productivity and its linkage to Rewards & Recognition
Special situations for sales HR
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Consumer Behaviour
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| The Module |
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Introduction to Consumer Behaviour
Consumer Research
Segmentation
Consumer Motivation
Personality and Consumer Behaviour
Consumer Perception
Consumer Learning
Consumer Attitude Formation and Change
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Communication & Consumer Behaviour
Reference Groups & family influences
Social Class & Consumer behaviour
Influence of Culture and Subcultures on Consumer Behaviour
Consumer Influence
Diffusions of Innovations
Consumer Decision Making Process
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Introduction to HR
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| The Module |
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Introduction to Human Resource Management
How HR Shapes Organization - Competency
Manpower Planning , Job Analysis & Job Description
Group activity - Design a Job Description
Talent Sourcing
The Selection Process
Case Study – Making talent a strategic priority
Pay for Performance
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Training Need Analysis
Talent Management
Performance Management System
Group activity - Design a Goal Sheet
Case Study - Feedback that works
Organization Culture
Industrial Relations
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Market Research
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| The Module |
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The overview of Indian MR industry
Use of MR in marketing decision making
Understanding the MR process
Market research Proposal Writing
Designing questionnaires
Process of implementing fieldwork, basics of coding and tabulation
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Coding & Tabulation
Analyzing research data using SPSS
Understanding good MR from both Agency and Client perspectives |
Services
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| The Module |
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Definition and Outlook
7 P's of Service
Consumer Purchase Process
Consumer Expectation
Consumer Perception
Moments of Truth
GAP Model
Design
Distribution
Physical Evidence and ServiceScape Strategy
Service Failures
Service Recovery
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B2B Services
Service Guarantee
Communication
Advertising
Pricing
Building Customer Relationships
Managing Demand and Capacity
Managing Demand and Capacity -2
Service Profit chain
Service Profit Chain – 2 ( Developing processes that deliver value)
Deleivering Customer Service
Deleivering Customer Service -2 |
Business Communication -2
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| The Module |
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Interpersonal Communication for Business Success
Interpersonal Relationships for Business Success
Dyadic Communication
Informative and Persuasive Speaking
Assertive Communication
Business Networking Communication Strategies
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Problem Solving and Decision Making through Communication
Leadership communication
Inflluential communication
Using Graphic and Visual Aids in Business Communication
Formal Reports
Making impactful Business Presentation |
Sales Think- Sales Competency Development Programme
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| The Module |
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Planning Skills
Key A/C Management
Wholesale Management
Distributor Management
Vending Machine Sales
Sales Forcasting
CSD/ Institution/Direct Sales
Managing Sales Promotions
Concepts in Marketing
Industrial Selling
Conduct a Sales Meeting
Leading and Managing a sales team |
Selling Skills
Merchandising Skills
Rural Selling
Secondary Field Force Management
Parlour Sales Management
Low Unit Pack Selling
Telephone Skills Techniques
Retail Management
Advertising & Media Selling
Pharmaceutical Selling
HRM in sales
Marketing Finance/ Legal Aspects of Business |
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A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be.
-Rosalynn
Carter |
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For any queries, please contact:
Tel.: 91-22-24321102/03
Email: info@e4india.com |
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