Personal Grooming
Career Planning
Personal goal setting
Time Management
Stress Management
Business Communications-1
The Module
Effective communications in business
Types of communication
Non verbal communication
Effective listening
Organizational communication
Communication at work
Effective business messages
Effective business writing
Business letters
Business reports
Correspondence for internal communication
Technology communication
Effective e-mails
Making effective presentations
Group communications
Respectful communication
Principles of Management
The Module
Managers and Managerial functions
Management levels and management trends
Approaches to management and its evolution
Planning, types of plans, MBO : Processes and benefits
Decision making, forms of decision making and its techniques
Strategies and policies
Importance of controlling and control techniques
MIS and types of information systems
International management, social responsibility and ethics
Class presentations and exercises
Consumer Behaviour
The Module
Introduction to Consumer Behaviour
Consumer Research
Segmentation
Consumer Motivation
Personality and Consumer Behaviour
Consumer Perception
Consumer Learning
Consumer Attitude Formation and Change
Communication & Consumer Behaviour
Reference Groups & family influences
Social Class & Consumer behaviour
Influence of Culture and Subcultures on Consumer Behaviour
Consumer Influence
Diffusions of Innovations
Consumer Decision Making Process
Services
The Module
Definition and Outlook
7 P's of Service
Consumer Purchase Process
Consumer Expectation
Consumer Perception
Moments of Truth
GAP Model
Design
Distribution
Physical Evidence and ServiceScape Strategy
Service Failures
Service Recovery
B2B Services
Service Guarantee
Communication
Advertising
Pricing
Building Customer Relationships
Managing Demand and Capacity
Managing Demand and Capacity -2
Service Profit chain
Service Profit Chain – 2 ( Developing processes that deliver value)
Deleivering Customer Service
Deleivering Customer Service -2
A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be. -Rosalynn
Carter
Self Management
